Free Comic Book Day is one of the only days in the year that a comic book fan can randomly select an issue from his or her local shop and feel absolutely zero guilt over investigating a title with little to no previous knowledge, but the folks at Image Comics are doing their part to ensure that a few other days in the year are met with a similarly guilt-free attitude. At the end of March, Image is launching Image Firsts, a campaign that sees the reprinting of the first issues from ten popular Image titles over the course of five weeks, all for the meager price of $1.00 a pop.
Image Firsts isn't relegated only to titles from Image Central, as Top Cow's flagship series "Witchblade" also made the cut. For their own part, the decision-makers at Top Cow have done their best to get books into as many hands as possible with initiatives like the "Let Us Win You Over" campaign. "Whether it's introductory priced trades at $4.99 or $9.99, free comic giveaway programs, or reprinting entire issues of up-and-coming titles in established titles like 'The Walking Dead,' we've taken major steps to capture new readership," said Top Cow Publisher Filip Sablik. "The Image Firsts program is another great way for new readers to check out long-running titles and for existing readers to get the experience of what it was like to pick a book like 'Witchblade' #1 off the stands over a decade ago."
Read the entire article here.
Source: CBR
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