Monday, December 08, 2008

ICv2 reports on Top Cow’s $2.99 Price Freeze

Top Cow Productions has announced that it will maintain a $2.99 price point for its regular-sized comic books throughout 2009. Top Cow publisher Filip Sabik explained: “We looked around and saw cover prices creeping up and up all around us. It seems wrong to raise your prices on customers during these tough economic times.” Top Cow’s announcement comes as news appears that Marvel raising the price of some of its regular comic book series including New Avengers and Hulk to $3.99, sparking discussions on comic boards and fan sites about comic book pricing.

The standard price for 32-page comic from Marvel and DC has been $2.99 for years, but there has been plenty of talk that comics are heading for the $3.99 price point in the near future. Actually, in a very real sense, the future is now. Marvel has been leading the move to higher prices by charging $3.99 for miniseries, special editions and first issues. An analysis done by Conor Kilpatrick and published on showed that during the last two weeks of October 13 out of 24 and then 9 out of 19 Marvel releases were 32-page comics priced at $3.99. READ MORE.

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