It turns out that iFanboy may have had some influence over at Top Cow Productions. Publisher Filip Sablik made the rounds yesterday in response to Top Cow's press release guaranteeing a $2.99 cover price on all regularly sized issues in 2009. Sabik says, “We looked around and saw cover prices creeping up and up all around us. It seems wrong to raise your prices on customers during these tough economic times.” In the comments of this Newsarama story, Sablik references Conor's recent article on the price increases.
Publicity stunt or not, I imagine Top Cow readers are happy to see that their books won't be costing them more money in the immediate future. It's certainly a far cry from what Marvel readers are experiencing and hearing. It seems that Marvel's plan to keep the event books and popular titles (like Dark Avengers and New Avengers) at $3.99, in order to guarantee that other titles stay at $2.99. Still, that sounds dubious to me, and as Conor pointed out to me earlier this week, 11 of the 19 books Marvel will release this Wednesday will be priced at $3.99.