Friday, April 17, 2009

What the 'FOC'? How Final Order Cut-off Affects the Biz

As announced yesterday, Dark Horse and Image Comics will begin offering "Final Order Cutoff" to retailers next week. Previously, the service had only been available on DC and Marvel titles.

But what is "FOC?" And what does this announcement really mean to the industry?

"The very basic explanation is that FOC gives retailers about seven extra weeks to gauge demand for comics before they have to set their orders in stone," said Dirk Wood, director of marketing at Dark Horse Comics. "It's a tool that retailers can use that makes it a lot easier to gauge demand on their end."


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