Friday, April 10, 2009

The Price Is Right? Publishers Discuss Rising Comics Costs

As news of the economy dominates headlines, readers of comic books have their own economic woes as the price of their favorite hobby has gotten more expensive.

In recent years, most average-sized comic books were priced somewhere between $2.00 and $2.99 each, but comics retailers are selling more and more comics priced at $3.99 each.

Newsarama talked to a few publishers about what's driving the price increases, and they said it's a combination of higher costs and lower sales.

"Any time there's a recession, people are going to be spending less, but publishers still have to pay the talent and they still have to print the books," said Vince Hernandez, Editor-in-Chief of Aspen Comics. "Costs are going up because printing companies need to make their profit and everybody's tightening their belt and reacting to the economy."

Filip Sablik, publisher at Top Cow Comics, said that over time, several costs associated with publishing comics have gone up, and it all affects the bottom line. "Creative costs have increased as creator cost of living goes up. Printing costs go up due to paper costs, shipping, and technology changes. Overhead can go up as your landlord raises costs on office space. Every company is different," he said.


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