MTV Splashpage reports:
In case you haven't heard, Marvel has launched a new campaign with comics retailers to get them to send in unsold DC books in exchange for an ultra-exclusive "Siege" variant comic. The announcement has already stirred up some firestorm discussions online, but you need look no further than the Twitter accounts of Jamal Igle and Ron Marz to see some seasoned industry vets debate the issue. I could do a whole series of Twitter Reports on their discussion alone, but instead I recommend clicking on through to read their extended joust of words.
Marvel promotion pt. 1: @JAMALIGLE @ronmarz It's a cheap P.R. Gimmick. when you strip a cover and send it back in the magazine world, you're sending it back to publisher
-Jamal Igle, Artist ("Firestorm," "Supergirl")
Marvel promotion pt. 2: @ronmarz Sure, it's a cheap p.r. gimmick, @JAMALIGLE. But I don't see it as any sort of evil, black-hearted scheme, which seems to be the reaction.
-Ron Marz, Writer ("Green Lantern," "Witchblade")
Marvel promotion pt. 3: @JAMALIGLE @ronmarz By destroying inventory to get a variant they may or may not be able to resell? doesn't sound like a smart move to me.
Marvel promotion pt. 4: @ronmarz But @JAMALIGLE, if your local retail shop is hurting, and this is an offer to trade dead stock for a product they can sell, how is it bad?
Marvel promotion pt. 5: @JAMALIGLE @ronmarz Because it's not "Dead Stock". They sell the books, they have sales for their back stock and it does sell through eventually.
Marvel promotion pt. 6: @jeffparker I think we all know who is behind this daring Marvel incentive: http://twitpic.com/t46af
-Jeff Parker, Writer ("Agents of Atlas," "Underground")
Source: MTV Splashpage
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