Tuesday, March 02, 2010

Associated Content: Comic Books in the Digital Age - Can Graphic.ly Get You to Pay for Digital Content You Can Have Free?

Graphic.ly is a strange name for a company; it's an adverb. I doubt that you have ever seen a business named, for example, "Rapidly Plumbing;" and if you did, you'd assume that the person who named the company doesn't speak English as his first language. As I recall, I had been Twitter searching art-related subjects and the Graphic.ly name popped up in the timeline. When I first read it on my computer screen, the name made me curious enough as to wonder what the eponymous Graphic.ly app Beta they were pimping might be all about.

Speaking of those publishers, they've got Top Cow and Marvel on board, as well as some others in the mix; with many more purportedly on the way. What with my being a Marvel guy at heart, I am admittedly excited at the possibility of having eternally mint interactive copies of the Machine Man collection that I have lost not once, but twice. Unfortunately, I can't see that happening at the cost of 99 cents per issue. If I am going to pay that much, I want the real book; since that's about how much Machine Man issues go for anyway.

So, can Graphic.ly create such a superior product and community experience around their application as to convince us to start buying our comic books in their digital format?

As always, the consumers will determine whether or not the Graphic.ly experiment is a success. What I can report at this point is that they've got a great application and some pretty big ideas. I sincerely hope they're not the type of big ideas that will scuttle the ship in the shark-infested waters of internet commerce before it ever leaves the harbor.

Read the full article here.

Source: Associated Content

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