Marz frequently says that, albeit with different wording. The nice thing is he doesn’t just preach it, he practices it. I was helping a customer just yesterday, and seeing what he had in his pull list — Magdalena and Velocity (two other recent new Marz series from Top Cow) — I mentioned Artifacts (and its basic concept of bringing together of the Top Cow Artifacts for Universe changing epicness) to him. He added it to his pull list almost immediately. He, as a reader, felt comfortable buying Artifacts sight-unseen based off of the ease of coming into the other series and not knowing the back stories.
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Source: westfieldcomics.com
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