Paramount's reported decision to buy ad spots during Super Bowl XLIV for "The Last Airbender" and "Shutter Island" instead of reserving a slot for a new "Iron Man 2" trailer might go down as the biggest Big Game disappointment for comic book fans since "Blade II" got a better trailer than "Spider-Man" during Super Bowl XXXVI in 2002. However, such letdowns shouldn't detract from the growing legacy of comic book-related ads that have enriched the proud history of Super Bowl commercials.
Here are five of the most memorable Super Bowl commercials starring comics-born characters, presented with the hope that they'll set the bar for either a killer "Thor" trailer in 2011 — or at the very least, a Deadpool ad for Visa.
Super Bowl XLII (2008)
This was another big moment for comics-based Super Bowl movie trailers because it came from a non-Marvel/DC property. Though I'll be the first to admit that the first time I saw a "Wanted" trailer, I sat through thinking how cool this new action film looked before realizing upon seeing the title at the end that "OOOOoohh! This is the movie based on that Mark Millar comic book about super villains that I loved." The movie left out the supervillain syndicate, but became its own success story anyway.
Source: MTV Splashpage